Marketing insights & resources

FinancialJune 2024 8 min. read

How banks can build consumer trust in troubled times

Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...

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Developing a breakthrough approach for an embedded finance solution

In order to compete successfully online, Fifth Third Bank needed to showcase its embedded finance capabilities outside of its traditional, bank-like domain….

DTC

Knocking it out of the park with credit card co‑branding

We were enlisted to launch a new co-branded Mastercard card for New York Yankees fans. The launch included new card designs, card carriers, …

CPG

Photo shoot brings wellness‑centered rebrand to life

Channeling the energy of Nutrilite’s organic, plant-based supplements, we proposed a photo shoot in the holistic wellness capital of the US: Southern …

B2B

Getting on the radar: building a better brand presence

This successful bank, serving both commercial and private clients, built a solid reputation for unparalleled service and grew through excellent word of mouth. Faster …

CPG

Crafting a successful influencer program

Pathfinders began working with New Holland Brewing to help them reach new audiences through influencers, and accumulate a reserve of…

B2B

A less transactional approach, with big results

The PayPal Business Debit Mastercard^® is a convenient tool for small business owners and side hustlers. Cardholders were becoming numb to quarterly …

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