Marketing insights & resources

FinancialDecember 2024 21 min. read

Comprehensive guide to credit card marketing

Are you wondering where to start with developing your credit card marketing strategy? Great news: you're in the right place. With the number of credit cards in the U.S. reaching an all-time high of 543.1 million in Q1 of 2024, the market for credit card products is more vibrant and competitive than ever....

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Industry Resources

Sharing a collection of latest marketing news and trends from industry leaders.

Surprise, delight, stand out: the power of subversive marketing

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Data privacy in the age of AI

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2025's top 6 banking compliance priorities

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B2B

Transhield gains entry into a new target market

Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new …

Beauty

Influencer marketing generates new product buzz

Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go Vibrant Lipstick, their first clean, vegan lipstick. No secret: this was a …

Financial

Launching a new app designed for millennials

eMoney is known for its comprehensive wealth management platform. Recently, eMoney developed “Incentive,” a free app advisors could use to attract a younger clientele …

Financial

Using video to reach millennials and Gen X

PNC bank wanted to highlight the features and benefits of its Virtual Wallet digital banking experience to two very different target audiences….

B2B

Launching card designs for all 32 NFL teams

Bread Financial approached us with a unique challenge: Create 32 card designs representing each team in the NFL Extra Points Visa® Credit …

DTC

How a campaign converted in‑branch customers to app users

Huntington is a full-service bank with over 700 branches in seven states. The bank recently invested in a significant upgrade to its digital …
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