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Influencer marketing generates new product buzz
The situation
Skincare and cosmetic brand Artistry tasked Pathfinders with the launch of Go VibrantTM Lipstick, their first clean, vegan lipstick. No secret: this was a big deal for Artistry. It touted a wide diversity range and coined “a color for every tone,” which stood as the value prop of their campaign. They wanted our team to visually represent their product in a way that would speak to their target audience while generating a buzz.
The solution
To bring Go Vibrant’s product differentiators to life, we edited many of Artistry’s corporate assets into social-ready UGC-style posts. We also leveraged influencer marketing through our diverse pool of content creators, showcasing the beauty of this product and allowing audiences to connect with their shade. To take this launch to the next level, we concepted a Go Vibrant giveaway to encourage engagement among followers with the promise of their very own Artistry Go Vibrant lipstick in return.
POST SHARES
IMPRESSIONS RECEIVED
ENGAGEMENT RATE
The success
Benzinga Global Fintech Award winner for “Best New Product”
THIS LAUNCH INCREASED ARTISTRY’S ENGAGEMENT BY 52% AND HELPED SELL OUT THEIR NEW PRODUCT
Artistry’s Go Vibrant Lipstick cleared shelves in just 7 days — and we weren’t surprised it sold out so fast. We even exceeded our personal benchmark by 3x on our own channels. Followers also loved the giveaway, which stirred excitement both online and in stores. Overall, community engagement soared from the previous month, and Artistry’s followers flooded the comments asking when it would be back in stock.
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