Launching card designs for all 32 NFL teams
The situation
Bread Financial approached us with a unique challenge: Create 32 card designs representing each team in the NFL Extra Points Visa® Credit Card program. Each design needed to appeal to fans while maintaining a cohesive look for the family of cards.
The solution
Pathfinders set out to research symbols, memorabilia, and associated colors to get a feel for the spirit and flavor of every team. We then conceptualized designs representing each team’s unique identity on a credit card. We incorporated team logos, colors, and other symbols to create designs that would immediately appeal to diehard fans.
