Get expert financial marketing insights and advice in your inbox. 
Transhield gains entry into a new target market
The situation
Transhield, a leading provider of commercial and industrial equipment covers, was looking to build brand recognition, gain traction, and increase sales in a new target market: the modular construction industry.
The solution
To build brand awareness and generate leads within this new target market, Pathfinders developed a comprehensive marketing plan for Transhield. By researching and understanding the nuances of the modular construction industry, we decided to place ads in a newly launched, industry-focused magazine called Offsite Builder. The ads highlighted Transhield’s expertise in modular construction and its commitment to quality and innovation, spread out across four consecutive issues.
ADS
new business leads
in new sales
The Success
Leads to customers: $535k in sales achieved
The results from these strategic ad placements were tremendous, helping the company to build brand awareness, generate leads, and increase sales. In just four months, Transhield received ten new leads through its website contact form, along with a substantial boost in website traffic to its modular webpage. Two leads were converted to customers, generating $535,000 in new sales revenue.
Featured work
See examples of our partnerships come to life
through our case studies.
