Marketing insights & resources
How banks can build consumer trust in troubled times
Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...
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Widows, orphans, and other typographical sins
Designers are obsessed with details like typography, which they call the setting of type. One thing they hate is a "widow," a single word ... more
What’s the difference between content marketing and social media marketing?
On the surface, content marketing and social media marketing may seem to fulfill the same purpose: Both refer to producing relevant, brand-aligned assets ... more
Credit Card Designs: The Role of Color Theory in Effective Marketing Strategies
When it comes to designing credit cards, color is more than just a visual choice—it plays a crucial role in shaping consumer perceptions ... more
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