Marketing insights & resources
How banks can build consumer trust in troubled times
Rising interest rates, various mergers and acquisitions, data breaches, identity theft, credit card fraud, cyber leaks, and most recently the Covid-19 pandemic have caused many banks to close. The optics of shuttering brick-and-mortar banks have sent consumers into a state...
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Writing 101: 5 tips for writing a billboard
What if every single play, a coach called for a Hail Mary? What if every batter, every time, swung for the fences? It’s ... more
Widows, orphans, and other typographical sins
Designers are obsessed with details like typography, which they call the setting of type. One thing they hate is a "widow," a single word ... more
Common mistakes in influencer marketing
Before coming to this agency, I was managing influencers and brand ambassadors for a major RV brand. Needless to say, there was a lot ... more
Getting started with influencer marketing
Prerequisite: Brand Identity The gateway to a successful influencer marketing campaign starts the same as any other: your brand identity. In fact, if your ... more
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